A Letter to 2025, Redefining the Future of Work in Finance

‍By Anji Ismail, CEO of Finnt

As we enter 2025, the air is charged with possibilities. The world of corporate finance is on the cusp of an extraordinary transformation—one that promises to redefine not just how finance is done, but what it means to work in finance. For Finnt, 2024 was a year of preparation, exploration, and validation. We didn’t just build technology; we immersed ourselves in the lives and challenges of finance professionals, shaping the foundation of a movement that will empower a new era of work.

2024: Listening, Learning, and Validating

Last year was about listening deeply and learning fully. We spoke with hundreds of finance professionals from diverse industries, roles, and regions, uncovering their frustrations, aspirations, and visions for the future. We studied dozens of use cases, ranging from operational inefficiencies to the need for real-time insights, and worked tirelessly to validate the potential of our platform.

What became clear was a shared pain: finance professionals are being held back by outdated tools and rigid systems that force them into reactive, manual processes. The result is stress, inefficiency, and missed opportunities. We validated that the core solution isn’t more complexity—it’s empowerment. Finance teams need intuitive tools that allow them to take control of their workflows, automate the mundane, and focus on the strategic.

2025: A New Era for Finance Professionals

This year, Finnt is ready to launch its self-serve platform, designed to give finance professionals unprecedented autonomy over their work. At its core, Finnt is not just a technology—it’s a vision for the future of finance work.

• From Frustration to Freedom:
  For too long, finance professionals have been stuck in repetitive, low-value tasks. Our platform changes that by automating the routine and letting users design workflows tailored to their exact needs—no coding, no IT bottlenecks, just immediate control.
• A Role Transformed:
  With this freedom comes transformation. Finance professionals will no longer be limited to back-office functions. They will evolve into architects of strategy, driving decisions with real-time insights and predictive analytics, and shaping the direction of their organizations.

The Future of Work in Finance

The tools we launch this year are just the beginning. By 2026, Finnt envisions a finance landscape powered by intelligent agents capable of not only processing data but autonomously executing decisions. Imagine workflows that adapt in real time, proactively identifying risks, opportunities, and inefficiencies without human intervention. Finance will no longer be reactive—it will become anticipatory and strategic.

But this future isn’t just about technology. It’s about people. The work of finance will finally shift from exhausting manual effort to energizing creative problem-solving. Stress will be replaced by clarity, and burnout by growth. Finance professionals will finally have the space to focus on what they do best: driving value.

What We Learned and What We Build

We didn’t come to this vision lightly. The hundreds of conversations and countless use cases we explored in 2024 revealed something fundamental: finance professionals are ready for this change. They’re not afraid of technology—they’re frustrated with tools that fail to meet their needs. What they want is empowerment, and that’s exactly what Finnt is delivering.

This year, we will bring that empowerment to life. The world of finance is evolving, and Finnt is here to ensure that its professionals lead the charge, equipped with tools that make work better, smarter, and profoundly more meaningful.

The future is here, and we’re building it together.